REP – Your Photography Mentor
SPONSORED POSTS pop up everywhere and are never wanted. But yet this one grabbed my attention. I am insecure about my photo taking abilities and appreciated the perspective of the photo in the ad.
It was as if the MENTOR was offering me his camera and showing his willingness to share the secrets of the trade. I did think that his hands seemed overexposed considering the ad is about photography.
Using name brands of cameras is a good way to relate to the viewer since the likelihood of them owning one is high. In the main heading “Using Your Digital Camera is Easy.” could have been shortened to something like “Let me show you more about your camera.” Most may be somewhat familiar with their cameras but just want to learn more and what was used has a condescending tone and someone could take offense.
The use of EMOJI’s is appealing in moderation but I feel the text was too long in the post. People don’t want to have to click “see more” AND click on the training link they provided.
It also showed me that one of my friends liked his page which can add credibility to the value of following the link. The ‘Sign Up’ link is a convenient way for people interested to easily gain access to the training that is being offered.
After following the link, the page was engaging and even offered a FREE PDF cheatsheet just to obtain a little information from you. When you try to leave the page it popped up with another call to action encouraging you to not leave empty-handed.
Overall, the sponsored ad wasn’t too intrusive and is solving a problem. People always wonder “what’s in it for them?'” and this ad did a good job in showing people just that.